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Joya de Nicaragua Opens New Flagship Store in the Managua International Airport

Joya de Nicaragua has announced yesterday that they have expanded their presence in the Managua International Airport, the most important travel hub in Nicaragua, with the opening of their new flagship store. Also known as the "heritage store", the company states that it will provide a top sensory experience, comparable only to a visit to their factory and fields, by affording the ability to see, touch, and smell the finest tobacco the country has to offer.

The "heritage store" is the only walk-in humidor at the Airport, stocking the most emblematic cigar brands, but also, exclusive duty-free packaging offers like “petacas” of 3 or 6 cigars, and special assortments.

Consumers will also learn about the process of creating Joya's handcrafted premium cigars through dedicated screens displaying the seven stages to create their premium cigars, ‘from the tobacco fields to your hands’. Visitors will also be able to put on a pair of headphones to get insightful information about their factory and brand in an entertaining way right from another big screen.

Visitors will have the option to interact and learn with a specially designed table with backlit tobacco leaves to discern different tobacco origins and their characteristics. The store is adorned with a majestic roof filled with tobacco leaves in attempts to replicate the experience of being in one of Joya's curing barns.

The "heritage store" is located inside Dufry, where the company has built their own space, concept and design. It’s located in the duty free area in front of the international departing gates.

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