Habanos SA Kicks Off Its Annual Festival With New Commemorative Releases


The XVIII Habanos Festival Opens With the Presentation of the Most Exclusive Cohiba

February 29, 2016 (Havana, Cuba) - The XVIII Habanos Festival is opening its doors today to host the largest international event for lovers of the world’s finest tobacco: the Habano. In this edition, the festival will pay tribute to Cohiba, the most distinguished and exclusive brand of Habanos that is celebrating its 50th anniversary this year.

At the press conference presided by Leopoldo Cintra González, Commercial Vice-President of Habanos, S.A. and Javier Terrés Ercilla, Vice-President of Development of Habanos, S.A., the year’s major launches were presented, such as the Cosecha Reserva 2012 from the Hoyo de Monterrey brand, in its famous Epicure No 2 vitola; the new Magnum 54 from the H. Upmann brand, that will become part of the regular product portfolio within the successful Magnum Range, and the special edition commemorative Cuaba 20 Aniversario and the Cohiba Medio Siglo.

Further to the launch in the regular portfolio, Cohiba has also released two important special editions. The first consists of a special edition of vintage-style humidors limited to 1966 numbered drawers, with the exclusive Cohiba Majestuosos 1966 vitola and in a unique format (58 mm ring gauge x 150 mm length [6" x 58]).

Secondly, and the most exclusive presentation of all at the Habano Festival, is the "Cohiba 50 Aniversario" humidor cabinet. This piece is an authentic work of art and a unique collector's item, and heralds a true innovation in terms of traditional craftsmanship and technical design. The humidor is lined with real Cuban tobacco leaves plated with 24-carat gold leaf. This is a limited series of 50 humidors, all numbered and personalised with the owner's name. Each humidor contains 50 Habanos with a vitola of the same name, and is also unique in the size of its ring gauge, being the first in the history of Habanos to offer 60 mm (60 mm ring gauge x 178 mm length [7" x 58]).

Click the link below to read each of the press releases from Habanos, S.A:

New Cohiba Medio Siglo

H. Upmann Magnum 54: A Shot of Good Taste Hoyo de Monterrey Unveils its First Reserve

Cohiba 1966, Special Commemorative Edition Humidor 50 Aniversario: Glamour and Avant-Gardism

For further information for the press: Habanos, S.A.: Daymi Difurniao (ddifurniao@habanos.cu; Tel.: 5372040513, Ext. 565) Young & Rubicam Group: Mónica Perpiñá-R. (monica.perpina@yrbrands.com; Tel.: +34 620735355)

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