New Blend to Commemorate Avo Uvezian's Milestone 90th Birthday Launched


July 2, 2016 (Basel, Switzerland) – AVO Cigars, the globally renowned cigar brand, is launching this third limited edition under its Improvisation Series, the new AVO 90th Classic Covers Volume III, a true embodiment of the jazz-loving musician and cigar legend Avo Uvezian.

“We are excited to launch this limited edition to celebrate an exceptional milestone: Avo Uvezian’s 90th birthday. These highly complex and aromatic cigars will thrill aficionados and invite them to savour every note while enjoying special moments with friends,“ says Charles Awad, Senior Vice President Global Marketing & Innovation.

“For 90 years now, I have enjoyed life to the fullest, everything it has to offer. Life is only as good as the people you share it with. I always say, it’s not about the legacy you leave, it’s about the one you share. Still, my favourite times are sharing conversation and special cigars with my friends and fans,” states Avo Uvezian.

AVO XO, a blend that stands as a true mark of quality, has been intensified with tobaccos from Ecuador and Mexico. Presented in an elegant 6 x 54 Toro format, the 90th Classic Covers blend is crafted with six different tobaccos from three different countries, all working in harmony to deliver a remarkably unique and richly complex flavour profile. The filler is composed of rare Dominican tobaccos aged for 10 and 11 years, cradled by the Mexican Negrito San Andrés binder leaf and elegantly finished with a Habano 2000 Claro wrapper from Ecuador.

The unique packaging resembles Avo’s personal vinyl record player, concealing two rows of nine limited edition cigars, which are covered with a detachable vinyl record lid. Once the cigars have been removed, the box remains as a collectors’ ashtray to use and display – a personal gift from Avo.

Length: 6” Diameter: 54 RG Format: Toro Wrapper: Habano 2000 (EC) Binder: Mexican Negro San Andrés (MEX) Filler: San Vicente Mejorado Visus (DR), San Vicente Mejorado Visus (DR), Piloto Seco (DR), Hybrid Corojo/Olor Visus (DR) – Aged 10 years, Criollo Seco (DR) – Aged 11 years.

LAUNCH AND AVAILABILITY The AVO 90th Classic Covers Volume III is an extremely limited production and will be available at selected retail locations in Europe from August 2016.

ABOUT AVO CIGARS AVO Cigars began when the brand's founder ―legendary jazz and cigar composer of global renown, Avo Uvezian, met cigar master blender Hendrik Kelner in Santiago, Dominican Republic in 1982. A fruitful collaboration between cigar pianist and cigar composer began to develop, ultimately leading to the launch of the AVO Classic Series. It was an almost instant success, selling over 120,000 cigars in the USA. Two creative masters collaborated with a single purpose: helping aficionados to “SAVOUR EVERY NOTE” in life through delightful cigars.

Media Contact: Oettinger Davidoff AG

Corporate Communications Hochbergerstrasse 15 CH – 4002 Basel Tel. + 41 61 279 36 24 media @oettingerdavidoff.com oettingerdavidoff.com avo.com

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