General Cigar Releases Three Exciting New Value Brands


Making their debut at the recent International Premium Cigar and Pipe Retailers Association (IPCPR) trade show last month, General Cigar is releasing three exciting new value brands, each made with top-quality, long filler tobaccos and created with the cigar retailer and its customers in mind. All three lines will launch in September.

House Blend (Brick and Mortar Exclusive) With an intricate and full-flavored blend of Nicaraguan and Honduran tobaccos in a range of popular sizes, House Blend cigars are unbranded and can easily be customized for sale in a retailer’s store. Handmade in Nicaragua and presented in authentic 20-count bundles, House Blend is wrapped in Nicaragua Habano, bound with Honduran tobacco and made with Nicaraguan long filler. The line will debut with five frontmarks, with per-cigar SRPs ranging from $2.15 to $2.80.

Robusto – 5" x 50; SRP per cigar is $2.15 Toro – 6" x 50; SRP per cigar is $2.25 Churchill – 7" x 48; SRP per cigar is $2.40 Torpedo – 6" x 52; SRP per cigar is $2.50 Gigante -- 6" x 60; SRP per cigar is $2.80

La Estrella Cubana A value-priced, handmade line with Cuban-inspired branding, La Estrella Cubana offers two distinct blends. A Nicaraguan Habano-wrapped blend features seco and ligero leaves for a deeply flavorful smoking experience that comes from a Nicaraguan blend and Honduran binder.

The Honduran Connecticut blend is Nicaraguan-forward, with a Nicaraguan binder and filler to deliver a spicy and complex taste. Available in four of the most popular sizes, the SRPs are a steal at less than $3.50 per cigar.

Robusto – 5" x 50; SRP per cigar is $2.90 Toro – 6" x 50; SRP per cigar is $3.10 Churchill – 7" x 48; SRP per cigar is $3.25 Gigante -- 6" x 60; SRP per cigar is $3.50

Odyssey Cigar lovers will surely find it difficult to pass by Odyssey, a new line of budget-friendly cigars handcrafted in Nicaragua. Presented in 20-count bundles with a modern, eye-catching design, Odyssey offers two distinctive blends created exclusively for cigar smokers who seek new tastes at accessible price points.

The Nicaraguan-Habano-wrapped version is all ligero and delivers Cuban-esque spice, with a Nicaraguan blend and Honduran binder.

The Honduran Connecticut blend is made with Nicaraguan filler and an Indonesian binder for an earthy smoke with notes of pepper. Per-cigar SRPs are astounding, at just $1.50 to $2.50 per cigar.

Corona – 5½" x 43; SRP per cigar is $1.50

Robusto – 5" x 50; SRP per cigar is $1.80

Toro – 6" x 50; SRP per cigar is $2.00

Churchill – 7" x 48; SRP per cigar is $2.25

Gigante -- 6" x 60; SRP per cigar is $2.50

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