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TPE 2020 Release: Southern Draw Cigars New Cedrus Lancero

Per Tobacco Business Magazine, Southern Draw Cigars is announcing their new release at the upcoming Tobacco Plus Expo (TPE) trade show January 29-31, 2020:

Southern Draw Cigars is making its first ever appearance as an exhibitor at Tobacco Plus Expo (TPE) 2020 and is debuting new Lancero size of its popular Cedrus line at the trade show.

Cedrus launched at the 2018 International Premium Cigar & Pipe Retailers (IPCPR) trade show and convention and uses the company’s most diverse blend selection to date, featuring an Indonesian wrapper, Nicaraguan binder, and select fillers from Nicaragua and the Dominican Republic. The Lancero format is box-pressed and measures 7½" x 40. The company plans to release 50,000 of these cigars in 2020.

Courtesy of Southern Draw Cigars

In a press release, Southern Draw Cigars’ Robert Holt commented: “Southern Draw Cigars has been quietly enjoying this size for several years and plans to reveal Cedrus Lancero 7½" x 40 in celebration of our first-ever attendance the Tobacco Plus Expo in Las Vegas, Nevada, from Jan. 29-31.

“The family and the Cedrus Lancero may be found in a quaint little corner of Booth #4059. We have previously offered a Lancero size in each of our core blends including the popular Rose of Sharon, Firethorn, Kudzu and Jacobs Ladder and this new addition will complement the Cedrus line nicely. Although lanceros reportedly do not make up a large portion of sales for most brands, Southern Draw Cigars has been blessed with solid sales over the previous five years, sales that are on par with our more traditional Robusto and Toro sizes. We will have a limited number of samples on hand and will be taking pre-orders for April and July 2020 deliveries.”

Southern Draw Cedrus Lancero is expected to begin shipping to retailers staggered throughout the year–April 15, July 15, and Oct. 15, 2020. The cigars are packaged in the company’s new “shoebox” layout that made its debut at IPCPR 2019 in quantities of 20 per box. MSRP is $10.20 per box.

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