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Crowned Heads and ACE Prime Cigars Announce a Strategic Alliance

April 3, 2020 - Announced today, the new alliance between Crowned Heads and ACE Prime Cigars draws together their strengths and continues to leverage the growth of their respective businesses.

Crowned Heads began in 2011 and, in less than a decade, has established itself as one of the largest boutique cigar brands. Their pursuit to “marry tradition and innovation” has seen Crowned Heads release award-winning cigars year after year and develop a cohesive national sales and distribution network.

Our vision for Crowned Heads was always about more than just cigars – it was based on the philosophy to remain authentic in all that we do, and I believe this is also true for our partnership with ACE Prime Cigars. We’ve had the privilege of knowing and working with Luciano and Pichardo for the past three years. Our relationship has grown organically over that time, and I’m looking forward to taking our business to the next level via this strategic alliance.” - JON HUBER, Co-founder of Crowned Heads

ACE Prime has been producing award-winning cigars for some of the most high-profile brands in the industry for over 12 years through its facility (Tabacalera Pichardo) in Esteli, Nicaragua. In 2019 ACE Prime officially launched its own brands and, in less than a year, has developed a vertically integrated model with high-quality production and a strong distribution network. ACE Prime Cigars is a high-profile boutique outlier, producing world-class cigars and elevating its voice as a holistic business.

ACE Prime is no ordinary company; beyond business and profits, we believe the life of our cigars is rooted in passion and making a difference. We are delighted in the announcement of our strategic partnership with Crowned Heads. This is the fruit of years of authentic relationship and brings together our common DNA, to build something distinctive and long-lasting.” - LUCIANO MEIRELLES – Co-founder of ACE Prime Cigars

Under the new strategic alliance, the ACE Prime range of cigars will be distributed exclusively by Crowned Heads. In another nod to their strategic partnership and shared vision, the teams at Crowned Heads and ACE Prime Cigars have come together to launch a new initiative to support local cigar retailers – to keep the lights on. BULB – a monthly subscription box that directly supports your local cigar lounge, and provides an exclusive experience with content, access, and special offers—more information on BULB to be announced next week.

It’s all about the alignment and timing. We are excited by the creativity and energy both our teams (Crowned Heads and ACE Prime Cigars) are developing. The idea for BULB comes at an important time. It represents our genuine desire to support local businesses – Keep the lights on, and help customers feel more connected to their local cigar retailer.” - MIKE CONDER, President and Co-founder of Crowned Heads

For ACE Prime Cigars – contact: For Crowned Heads – contact:



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