New Extensions and Packaging for the Herrera Esteli Flagship and Norteño Lines
July 15, 2015
More news from Drew Estate - apparently Willy Herrera has been quite busy! More great stuff in store from Drew Estate to debut at the upcoming International Premium Cigar and Pipe Retailers (IPCPR) annual trade show...
Drew Estate announces the following news for Herrera Estelí – Release of Norteño Edicion Limitada Churchill, Additional Norteño Packaging Configurations, and Herrera Estelí Tubos
July 14, 2015 (Miami, FL) – Drew Estate announced today that they would be releasing a new Edicion Limitada in the Herrera Estelí Norteño line. The new cigar will be displayed in Drew Estate’s booth (Booth #15407) at the 2015 IPCPR Tradeshow in New Orleans, LA.
The new Herrera Estelí Norteño Edicion Limitada will be presented in a 7" x 48 Parejo Prensado Churchill vitola and will be packaged in 15-count boxes. The “Norteño” blend showcases extensively aged tobaccos from the Estelí and Jalapa growing regions of Nicaragua, coupled with a spicy Honduran binder and a rich, bold Mexican San Andrés maduro wrapper. The MSRP will be $14.00, and the cigars will ship to Drew Diplomat Retailer Program stores beginning in September 2015.
When asked about the new cigar, Drew Estate Master Blender Willy Herrera stated that, “the Norteño has been one of my favorite blends for many months now, with its meaty, spicy flavor; it just fits my palate perfectly. This new Edicion Limitada is based on the same Herrera Estelí Norteño blend profile with a few changes here and there. Any fan of our Herrera Estelí lines will definitely enjoy these sticks. Pick them up soon as they’re sure to sell out quickly!”
In addition to the new Edicion Limitada, the Herrera Estelí Norteño line will offer new packaging configurations available to DDRP retailers:
28-count Refillable Display Tray Boxes for all existing vitolas
75-count Refillable Display Tray for the Toro Especial, Robusto Grande & Lonsdale Deluxe sizes of the Norteño line
25-count Refill Bundles for all existing vitolas, available for the new display trays
Drew Estate has also created a 50-count Humidor Cabinet for the Toro Especial (MSRP $575.00), Robusto Grande (MSRP $600.00), & Lonsdale Deluxe (MSRP $550.00) sizes of the Norteño line, which will include built-in Boveda pack storage in the lid of the humidor. There will be a limited number of Herrera Estelí Norteño Humidor Cabinets available.
In the Herrera Estelí line, Drew Estate will be introducing Herrera Estelí Tubos in the 6” x 52 Toro size (MSRP $11.50), presented in 10-count boxes. This new packaging option will begin shipping to DDRP retailers in October 2015.
Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”TM, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Kentucky Fired Cured, Liga Privada, MUWAT, Natural by Drew Estate, Nica Rustica, Nirvana, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, and Java by Drew Estate.