General Cigar and AJ Fernandez Collaborate on New Hoyo Blend
September 22, 2016
The legendary Hoyo de Monterrey brand continues its bold march into the future with an intriguing, limited edition collaboration called La Amistad. The blend was developed by AJ Fernandez, the Cuban expat cigar maker best known for producing highly-rated cigars in Nicaragua.
Hoyo La Amistad is bold and full-bodied, and showcases the artisanal cigar making techniques and modern packaging of the new Hoyo launched earlier this year. Named for the camaraderie forged when creating this exciting new release, La Amistad means friendship in Spanish.
Alan Willner, vice president of marketing for General Cigar said, “AJ Fernandez embodies the same ethos as the Hoyo brand. His passion for the craft of cigar making is what led us to collaborate with him on La Amistad. This collection combines AJ’s love of tobacco and blending with the knowledge of Hoyo’s cigar makers in Honduras and Nicaragua.”
AJ Fernandez noted, “I grew up very near to the Hoyo de Monterrey farm and I have always had a love for the brand. When it came time to develop this blend, I put my heart and soul into it. To me, this project represents how far my family and I have come since Cuba, and how our expertise in tobacco continues to be recognized. This cigar represents the best of me and my factory and I am proud to be a part of this collaboration.”
La Amistad is brawny and robust, with notes of leather and spice. The wrapper is a bold Ecuadoran Habano, bound with a Nicaraguan leaf cultivated by AJ Fernandez in Esteli. The blend features powerhouse Nicaraguan tobacco from Esteli, Ometepe, Condega and Jalapa.
La Amistad is handcrafted at the AJ Fernandez cigar factory in Esteli, Nicaragua. It will be available in four sizes beginning in September. They are:
Rothschild – 4½" x 50; SRP per cigar is $6.49 Robusto – 5" x 54; SRP per cigar is $7.59
Toro – 6" x 50; SRP per cigar is $7.79
Gigante -- 6" x 60; SRP per cigar is $7.99
For more information about Hoyo Cigars, check out the website at hoyocigars.com, and follow on social media: