Habanos Launches New Partagás and Hoyo de Monterrey Añejados
January 27, 2016
On January 25th, Habanos, S.A. announced the release of two new Habanos Añejados continuing the concept introduced a year ago: these are Habanos that have been already rolled and aged in Cuba for 5 years or more in perfect conditions of conservation, which have let them to obtain the shades and complexity without losing their initial organoleptic characteristics.
During this new launching two new assortments are presented: Partagás Coronas Gordas Añejados (46 ring gauge x 143 mm long [5 5/8"]) and Hoyo de Monterrey Hermosos No. 4 Añejados (48 ring gauge x 127 mm long [5"]). In both cases, the two new references are not present in the standard portfolio of both brands, but are launched to the market as a unique Edición Especial in limited quantities and for one time only. In both cases, these are Habanos that have undergone an aging process between 5 and 8 years.
The Habanos Añejados are commercialized in their original boxes, which stayed as they are without any label during the aging process and only have been dressed with the corresponding labellings of each brand for their launching to the market. The presentation of these two launchings is carried out in a regular labelled box, the ring and the external stick have been added with the legend “Añejados”, besides the vitolina to explain the concept.
Through the aging process, the cigar has developed, becoming rounder and mellower to the palate with touches of delicate and sweetish taste and, above all, obtaining shades of woody taste because of being placed for all those years near the cedar from which the boxes were made.
At the bottom of each box one can check the date of the original rolling of the Habanos. An additional stamp with the legend “Revisado” (checked) has been added, because 100% of the boxes have been opened and all the Habanos have been individually checked.
Partagás Coronas Gordas and Hoyo de Monterrey Hermosos No.4 Añejados will be available at the outlets all over the world during the first quarter of 2016.