General Cigar recently held a private reception at the International Premium Cigar & Pipe Retailers Association (IPCPR) trade show in July to honor cigar industry legend Benji Menendez for his many contributions to the company and to thank him for his ongoing support.
General Cigar President Régis Broersma said, “Our relationship with Benji Menendez has continued long after his retirement from the company. To this day, he is a trusted advisor, mentor and friend to all of us in the General Cigar family. It was truly an honor to have Benji and his lovely wife Margarita with us at IPCPR this year and we look forward to continuing to work with him, to soak up the wisdom he so freely shares.”
Pictured L to R above: Rick Rodriguez (CAO Cigars blender-ambassador), Margarita Menendez, Benji Menendez, Jhonys Diaz (General Cigar Vice President of Operations), and Regis Broersma (General Cigar President)
“General Cigar is my extended family and I am grateful that they have never forgotten me. I am looking forward to doing more things with the company. I hope I can help in some small way to spread the word about the fantastic cigars they make,” said Benji.
In Spring, 2018, Benji Menendez will appear in a very special event series for Partagas. Additional details including event dates will be announced in early 2018.
Benji Menendez retired from his position as General Cigar’s vice president of premium cigars in 2014. His career spans more than 60 years in the handmade cigar business and his contributions to the category are too numerous to mention.