Joya de Nicaragua Introduces Their New TAA Exclusive: Antaño Gran Reserva Presidente
April 19, 2018
April 18, 2018 (Estelí, Nicaragua) - Joya de Nicaragua and Drew Estate are celebrating the 50th Anniversary of TAA, and 10 years of distribution partnership by introducing the Antaño Gran Reserva Presidente, exclusively for TAA.
Five decades ago, two great institutions in the cigar world began operations. The Tobacconist Association of America (TAA), and also, Fábrica de Tabacos Joya de Nicaragua. TAA is a group of selected tobacco retailers and specialists in the US and JDN is Nicaragua’s first cigar factory in operation, and the referent of what it means to be the most Nicaraguan cigar.
The Antaño Gran Reserva Presidente is Dr. Alejandro Martínez Cuenca's favorite vitola. The Presidente, is an elegant 6¾" x 50 box pressed cigar, an extension of the Antaño Gran Reserva.
It uses 100% Nicaraguan tobacco matured to perfection for 5 years. It’s a full body and complex cigar similar to the Antaño line, but due to the age of the proprietary filler leaves it's a much smoother smoke. It showcases the unique character of Nicaraguan tobacco with refined notes of spice, leather, and wood. The brand was originally launched in 2005 as a limited edition. It was reintroduced to the market in 2017.
“When I requested the Gran Reserva blend in the Presidente size, it immediately became my private smoke. This is by far my personal vitola and the one that I request the factory for my daily smokes," stated Dr. Martínez Cuenca, Joya de Nicaragua’s Chairman and CEO.
He continues: "I decided to share it only for special occasions. I can't think of a better opportunity than this shared celebration of five decades of perseverance and companionship between TAA, its members, and Joya de Nicaragua.”
The New Antaño Gran Reserva Presidente will be presented at the 50th TAA Convention. The event will be in Casa de Campo, La Romana in the Dominican Republic from April 29th to May 3rd.
From the Joya de Nicaragua team, Dr. Alejandro Martínez Cuenca, Chairman and CEO, and Daniel Barrios, JDN’s US Brand Manager, will present. From the Drew Estate team, Glenn Wolfson, CEO; David Lazarus, SVP of Sales; Ike Karipides, Sales Director; Sam Morales, Director of Marketing, and Chris Stone, Business Unit Manager.
The Antaño Gran Reserva Presidente will be available exclusively for TAA Members and it will retail at US$12.50 per stick. It will also be available in three sizes Robusto Grande Box-Pressed (5½" x 52), Belicoso (6" x 54), and Gran Consul (4¾" x 60). The 20 count box will begin shipping in May 2018.
This special edition stick is part of Joya de Nicaragua’s 50th-anniversary celebration. Joya’s consumers all over the world are encouraged to join the celebration online by tagging their smoking experience with #KeepDaring #JOYA50 on social media and the Drew Diplomat App.
About Joya de Nicaragua
JOYA DE NICARAGUA S.A. is a family owned, Nicaragua-based cigar factory that handcrafts traditional cigars for the premium luxury cigar market. Founded in 1968, it is Nicaragua’s oldest cigar factory in operation and home to the legendary JOYA DE NICARAGUA® brand of cigars. JDN is regarded by many as the patriarch creator of robust, unique puro blends of locally grown black tobaccos, and its cigars are sold in over 50 countries around the world. For more information, please visit www.joyacigars.com.